Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses


Buy now on amazon.com New

Title : Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses
Author : E. Freya Williams
ISBN : 0814436137

Subscribe To Read Ebooks for FREE

↓↓↓↓

Get FREE 30 days by clicking the button below!


Download PDF
Read Online





Most Popular Book

Book Descriptions

Buy now on amazon.com New

AMACOM

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.

Green Giants examines nine companies that are merging social responsibility with wild profitability--and reveals the six factors responsible for their success, including:

Iconoclastic Leadership fueled by deep conviction and a rebellious streak
Disruptive Innovation that uses sustainability to spur the development of radically better products and services
A Higher Purpose that ignites the company--when the mission leads, profits follow
Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer.

This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over $60 billion in revenue. What's more--many command wider profit margins and are growing faster than their conventional counterparts.

Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.

...



Members Online